Join Us for a Live Event – September 29 at 3:30 PM ET

Discover strategies to boost dessert sales by tapping into consumer icing preferences during this engaging live event. Featuring guest speakers Kim Behzadi, Product Manager of Bettercreme at Rich Products, and Dave Desena, Technical Counselor Lead, we’ll explore findings from a recent sensory study that reveals how consumers perceive buttercreme and whipped icing—and why both play distinct and valuable roles in the Fresh Bakery.

You'll also hear directly from consumers about what they love about each icing style, and learn how to leverage these insights to tailor your offerings, enhance customer satisfaction, and unlock new growth opportunities in your bakery settings.