Discover how to elevate your in-store bakery with the growing appeal of artisan breads. In this engaging session, Emily Rand, Associate Customer Marketing Manager at Rich Products, and Bill Heiler, Senior Marketing Manager, explore the consumer demand for high-quality, clean-label baked goods and how artisan breads deliver on both taste and simplicity.

Learn how to optimize your assortment using Rich’s bakery shopper segmentation and get inspired by culinary demos featuring versatile applications. Whether you're looking to enhance your offerings or drive incremental sales, this session is packed with actionable insights to help you grow your artisan bread business.